Using the right keywords and phrases for your web / blog pages is vital if you want to get the right targeted visitors to your web site.
Use the wrong keyword phrases, and you won’t get the type of person you want to attract coming to your site.
One tool that I have found really useful is the Free Keyword Tool from Google Adwords.
To watch the video showing you how to use the Google Adwords Keyword Tool, please click on the link below.
Video Showing Google Adwords Keyword Tool
To actualy use this tool and enter your own search terms then please click on the following link:-
In the box in the middle of the screen, type in your search term. Lets say you thought that the search term New York Therapy was a good search term. Just type in the search box “New York Therapy” (without the quotation marks) and the search terms relating to that search will be displayed.
The columns that are displayed are :-
1. Keywords ( keywords or phrases related to terms entered )
2. Advertiser Competition ( the volume of advertisers using adwords to attract to their sites using this term )
3. Approx Avg Search Volume ( the average number of searches for that term per month )
4. Search Volume Trends ( graphical representation of searches over the past year )
5 Highest Volume Occurred In ( the month the highest number of searches was recorded )
Now if you want the phrases that are searched for more than others, then just click on the heading of the column that says “Approx Avg Search Volume”.
A group of keywords that might reflect your business if you practiced therapy in New York might be:-
Using these keywords, you could then create a new page on your website / blog for each of them.
The page title would reflect each of the search terms, and the text on the page would describe what it is that you do, how this will help your potential clients and then what you would like them to do next.
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